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For MSPs and B2B startups, I build a marketing foundation that wins Google search and AI answers.

Whidbey Marketing is the strategic marketing practice of Neicole Crepeau, building effective, scalable marketing engines for MSPs and B2B startups. AI-amplified. Human-led. Ready for growth.

Strategy and execution

For MSPs

Stop being invisible in search and AI answers

Many MSPs have built a solid business but have virtually no web presence. Are you missing from AI Overviews and Google's map pack? That's a fixable problem.

See how I help MSPs

For Startups

Fund your growth, not just your runway

You closed the round. Now the board wants pipeline. A fractional CMO builds the strategy, installs the systems, and gets your team executing.

See how I help startups

Track record

  • 300%Increase in opportunity volumeBlackPoint IT (MSP)
  • 40%Revenue growth in six monthsOneLogin (Identity SaaS)
  • 165%Growth in organic trafficSeismic (B2B SaaS)

How I Work

Human judgment. AI leverage. For solid results.

Yes, I use AI. But I make the strategy calls. Every engagement runs on a human-in-the-loop model: AI for research and operational work, deterministic scoring to measure what matters, and me designing the strategy, conducting assessments, and making decisions.

How I Work
AI agentsresearch · analysis · draftsDeterministic toolsdata · scoring · measurementHuman checkpointI review and apply judgmentreviseapproveApproved work shipsagentdeterministichuman checkpoint

Ready to build a marketing engine that compounds?

Book your free assessment. You'll leave with a graded audit and a prioritized plan, specific to your business and yours to keep.